№ 01Fashion & retail
Global brand transformation
Helped shape a global brand reinvention and long-term marketing roadmap across EMEA and APAC.
Sophie Gaffré · Senior Strategy Consultant
Big ambitionsneed sharpthinking.
Senior brand, marketing and innovation leadership for consumer brands at moments of growth, change and transition.
Or just say hi — hello@sharp-matter.com
Sharpening the logic of ambitious consumer brands.
01 / Purpose
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Selected brand experience
Trusted across global brands.
Fifteen years of work — embedded with leadership across spirits, beauty, sport, fashion, wellbeing and culture.
About
Hi, I'm Sophie.I make messy growth moments sharper.
Sophie Gaffré is a senior brand, marketing and innovation leader with 15+ years across FMCG, spirits, fashion, beauty, sports, consulting and agency environments. Through Sharp Matter, she helps teams turn complexity into clearer strategy, stronger stories, better launches and more focused growth.
What I do
Six ways I work.
Brand, marketing, innovation and strategy support for founders, CMOs, teams and agencies who need clearer direction, stronger ideas and sharper decisions. Tap any card to read more.
Selected impact
Proof, not paragraphs.
Fifteen years of work, distilled into the moments that mattered most.
№ 02Spirits & FMCG
Innovation & portfolio strategy
Unlocked new growth across Tanqueray, Gordon's and Captain Morgan — sharpening portfolio choices and brand-led innovation.
№ 03Beverage · GTM
RTD, convenience & launch planning
Redefined the global RTD architecture and launched the Gin Spritz strategy as a credible premium spritz play.
№ 04Leadership
Senior stakeholder & agency leadership
Trusted across leadership teams, cross-functional organisations and agency partners where clarity and judgement matter most.
Interim & maternity cover
Need senior support without the long onboarding curve?
I step into brand, marketing and innovation leadership roles during maternity cover, transition, transformation or growth moments — bringing clarity, momentum and calm decision-making quickly.
№ 01
Maternity cover
Hold the role, protect momentum and hand it back in better shape.
№ 02
Interim leadership
Step in fast during transition, transformation or growth moments.
№ 03
Fractional strategic support
Senior brand, marketing or innovation leadership — without a full-time hire.
Trusted by
What people say when I'm not in the room.
The best work is usually collaborative. Fortunately, the nice people I've worked with tend to say kind things about it afterwards.
See more recommendations on LinkedInLeadership & impact
She raises the bar — and somehow everyone around her rises with it.
From day one, Sophie stood out as a self-starter with a clear passion for marketing and a strong commitment to work that connects with the consumer. What makes her truly exceptional is her leadership and the impact she has on those around her. She has a rare ability to elevate a team — bringing energy, curiosity, and a drive that inspires everyone to move from good to great.
Global to local
Committed, clear-eyed and smart.
Sophie helped level up a European marketing team that needed more progressive thinking and adaptability. She approached that task with a positive energy I appreciated from a global marketing perspective — implementing complex, cross-country, cross-channel plans with an eye to how they'd thrive in local cultural markets.
Rigour & excellence
Clear direction and rigorous structure on every project — short-term or larger scope.
Our exchanges and working sessions were always driven by a pursuit of excellence. The sessions were intense and challenging, as Sophie enjoys pushing her teams to question and refine every proposal. An incredibly enriching collaboration that played a key role in the success of campaigns and events across Southern Europe.
Integrated & strategic
A true integrated marketer — Swiss army knife: agile, surgical, with the ability to flex.
From the moment I interviewed her, I knew Sophie was what the team in Europe needed — a focused, strong leader with a diverse breadth of deep marketing experience. Highly strategic, data driven, with a passion for storytelling. Relentless in her pursuit of results and delivering the best work. Anyone should be thrilled to have Sophie on their team.
Contact
Tell me what's messy.
Whether you need sharper positioning, innovation focus, strategic support or interim leadership — I'd love to hear what you're working on.
- Connect with Sophie
Email opens your mail app — no forms, no firewall.