The direction is unclear
The ambition is high, but the positioning, priorities, portfolio, proposition or route to growth is not clear enough.
SOPHIE GAFFRÉ · FOUNDER & STRATEGIC PARTNER
BIG AMBITIONS
DESERVEsharp thinking.
Sharp Matter helps ambitious businesses solve the important brand, growth and innovation challenges that are too complex, too stuck or too urgent to leave unresolved.
Bring in senior strategic firepower for one critical decision, a focused project or an important agenda that needs experienced ownership.
Available for selected consulting, fractional and interim mandates
15+ years turning ambitious thinking into stronger brands, clearer choices and practical momentum.
Experience across global brands, consultancies, agencies and high-growth businesses.
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- Gordon's
Experience gained through senior client-side, consultancy and agency roles.
WHEN TO CALL SHARP MATTER
When the important work is not sharp enough yet.
You probably don't need more ideas, meetings or another long presentation. You need someone who can get under the skin of the situation, identify what is really holding it back and turn complexity into clear choices and forward movement.
The work is stuck
Too much has already been invested to stop, but the strategy, innovation, launch or campaign is not strong enough to move forward confidently.
The strategy is not landing
The thinking exists, but teams, agencies, functions or markets are interpreting it differently and execution is becoming fragmented or slow.
You need senior ownership now
An important agenda, launch, transformation or leadership gap cannot wait for a long recruitment or consulting process.
THE SHARP WAY
See the whole picture.
Find the real issue.
Move the work forward.
Sharp Questions
Get underneath the symptoms and identify the question that actually needs answering.
Sharp Choices
Turn competing opinions, information and opportunities into explicit priorities and trade-offs.
Sharp Direction
Translate the answer into a compelling strategy, proposition, roadmap or brief.
Sharp Action
Align the people who need to deliver it and create practical momentum.
No unnecessary layers.
No junior team learning at your expense.
No strategy left sitting in a deck.
SELECTED WORK
SHARP SHIFTS.
Three engagements across global brands, complex categories and senior leadership rooms.
WHY SHARP MATTER
A chameleon, with a clear point of view.
I do not fit neatly into one marketing box... and that is often what the challenge requires.
15+ years turning ambitious thinking into stronger brands,
clearer choices and practical momentum.
SOPHIE GAFFRÉ · FOUNDER & STRATEGIC PARTNER / AMSTERDAM / WORKING INTERNATIONALLY
KIND WORDS
What people say when I'm not in the room.
“She raises the bar and somehow everyone around her rises with it.”
“Committed, clear-eyed and smart, with a strong instinct for how global work can thrive in local cultural markets.”
Sophie helped level up a European marketing team that needed more progressive thinking and adaptability — implementing complex, cross-country, cross-channel plans with an eye to how they'd land locally.
“A true integrated marketer: agile, strategic and able to flex into whatever the business needs.”
A focused, strong leader with a diverse breadth of deep marketing experience. Highly strategic, data-driven, with a passion for storytelling and a relentless pursuit of results.
START HERE
Bring me the messy bit.
What is the important piece of work that is not moving clearly or quickly enough?
Share the situation. I will respond personally with an honest view on whether Sharp Matter can help and the sharpest way to approach it.
Replies personally within one working day.