SharpTake.
One challenge. One day. One clear way forward.
Sometimes the issue isn't that you need a bigger process. It's that you need a sharper question.
SHARP TAKE is a same-day strategic pressure test for leaders, founders and teams who are too close to the work and need a fresh, senior external point of view.
You pitch me one brand, innovation, creative, portfolio or growth challenge in the morning. By the end of the day, I pitch back a clear strategic take: the real issue, the question you should actually be asking, the direction I would recommend, the next moves and the watch-outs.
The angle
Before you build the answer, make sure you're asking the right question.
The problem
For the work that has momentum, but still feels unclear.
Teams can spend months building an answer before anyone stops to ask whether it's the right question.
- Maybe the positioning is unclear.
- Maybe the creative idea is nice but not distinctive.
- Maybe the innovation is exciting but not credible for the brand.
- Maybe the portfolio has too many options.
- Maybe the team is too close to see the issue.
- Maybe the deck is getting bigger, but the answer is getting weaker.
Bring me:
- № 01
A positioning that feels unclear.
- № 02
A creative strategy that is not landing.
- № 03
An innovation idea that needs pressure-testing.
- № 04
A brand story that feels too generic.
- № 05
A portfolio question with too many options.
- № 06
A pitch that needs a sharper narrative.
- № 07
A project with momentum but no brand credibility.
- № 08
A team stuck in internal loops.
How it works
A day. Not a deck factory.
Tight. Focused. Built around the one decision you actually need to move on.
- 01
Pitch me the challenge
A focused 30-minute morning session to unpack the context, tension and decision.
- 02
I find the real question
I review the inputs, challenge the thinking, separate signal from noise and identify what's really going on.
- 03
I pitch back the way forward
By the end of the day, you get a short strategic take: diagnosis, recommendation, next moves and watch-outs.
What you walk away with
A sharper take.
- 01The real issue, clearly framed
- 02The question you should actually be asking
- 03A senior external point of view
- 04A recommended direction
- 05Key choices and trade-offs
- 06Immediate next moves
- 07Watch-outs and what not to do
"You pitch me the challenge in the morning. I pitch back the way forward by the end of the day."
This is not a full strategy project. It is a focused pressure test for one specific brand, innovation, creative, portfolio or growth challenge.
Have something messy?
Send me the challenge. I'll help make it sharper.